Technology entrepreneurs are taking aim at the $1.2 trillion automotive industry in growing numbers to solve real pain points across a wide range of dealership processes. The quality of tech companies’ leadership, cap tables and software tools has never been better, setting the stage for car dealers to drive operational improvement and enhance the customer experience in ways long envisioned.
But even with those advances, entrepreneurs must take care to listen to their advisors and keep winning over their investors. A key tenet for entrepreneurs in that pursuit: In the words of Taylor Swift, “never, ever, ever” overpromise and underdeliver on results or timetables, even when pressed to secure funding or capture market share.