Amazon is changing the way cars are bought and sold. In this episode of Full Throttle, Jason Stein sits down with Fan Jin, Global Director of Amazon Autos, to talk about how Amazon is building a dealer-centric marketplace that aims to make car buying more transparent, flexible, and convenient than ever before.
Fan explains why Amazon entered the automotive space, how the Hyundai pilot shaped the launch, what customers are asking for, and why dealers who lean in can unlock new customer acquisition, lower sales costs, and long-term service loyalty.
This conversation covers:
Why Amazon believes car buying is ready for change
How Amazon Autos works with, not against, dealerships
The role of data and customer insights in the purchase journey
Lessons learned from Hyundai dealers and OEM partners
Where Amazon is heading next in automotive retail
If you work in automotive retail, marketing, tech, or OEM strategy, this episode gives a clear perspective on where the market is moving and why the next phase of digital retail will be built with the dealer in mind.
Listen. Learn. Shift gears.